Tuesday, 19 February 2013

WHAT IS A DESIGN PRACTICE?

Graphic design is an on going examination / converstation between the dynamics of personal exploration and professional practice

  • Appropriateness of response, quality, resolution, meeting deadlins.
  • What is the problem, audience, context, method and delivery?
  • What is a problem? 
Are you being asked to do something professional?
- Do you want to do something personal?

Ask a question, make a statement, give an order, deliver, instruct, emotional

What is your rationale? (What you are trying to do and why?

  • Concept, research or idea driven?
  • Audience, context, media driven?
  • Handmade, digital, lens based?
  • 2D, 3D, 4D dimensions?
Quality of resolution

Depth of appropriate research, breadth of idea's, selection of potential solutions, attention to detail, crafting, clarity of presentation, type +/or image, is the media the message, tone of voice.

Encourage to "play"
  • Try it
  • Test it
  • Make it better
Key skills are to be able to collaborate and meet deadlines.

Message, communication, clarity, context +  Creativity, concept, ideas x Skills, organisation, discipline, commitment = Effective design practice.

Oppositions: Boundaries, limitations, rules and time which are problems that need to be solved in graphic design.


An effective design practice.

10 questions about us as designers

What is your Professional Names and contact details?

Name: J'nae Saunders   

Contact details: jnaesaunders@gmail.com

What 5 words describe your design practice?

Eclectic, editorial, creative, digital, research driven

What 5 words that best describe you as a person?

Enthusiastic, confident, down to earth, excentric

What are your 5 strongest design skills?

Lens based, type, image, layout, digital

What areas of graphic design interest you the most?

Publishing and editorial design.

Who are you 5 favourite designers/design studios and why?

Stina Persson 
Her work is really illustrative and is visually intricate. She uses materials creatively enhancing the overall outcome such as water colours and sugar paper. Her work has been published in Vogue and advertising campaign such as Chambourd liquour.

David Foldvari
His work focuses on ethical and politcal messages which I simliarly share. He presents them in stylistc and sometimes humourous way. The aesthetic of his work is very professionak and illustrative.

Alex Trochut
I like the way he manipulates type and creates meaning with not only the words but with design. An example of his work was a bowl of spaghetti spelling beautiful decay representing the food.

What are your 5 favourite design blogs?

Pinterst, WeHeart, Visuali.se, Bumai and Creative review.

What 5 things do you want to be?

Art director, fashion editorial designer, web designer, promotional event designer, very successful.

What do you think you need to do to be this?

Take placements for experience, enagage with other designers who work in the same field of design, promote my work on blogs and send to agencies, contact specialists for advice and finish my degree.

Information from other group members:-

Emily Lodge


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Barney Waugh


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