LAMBERTS YARD — FASHION NETWORKING NIGHT: VISIT

Today I went to a fashion networking night with Victoria at the White Cloth Gallery hosted by Lamberts Yard.There was an array of speakers informing fashion students and creatives on how to thrive in the industry and the importance of a brand for consumers to relate to. I found this event really beneficial in helping me understand the process of how a fashion brand works and was really interesting to see.


The speakers were Adam the buyer for Lambert's Yard,Sharon Owner from SLB Public Relations & Angela Quaintrell the guest speaker. Below are some notes taken form the event.


Sharon (PR) :

- Brand who's your target audience.

- Make your brand a personalised

- Who would you love to like to wear your brand, who would you hate to wear your brand?

- Luxury isn't £20

- Imagery,Photography has to be strong

- Know your media inside out

- Digital look books

- Stephanie Smith - Local Market,Urban CoCo

- Look book , Key pieces




Imagery

- 300 Dpi Shot on white background

- Physical Look Book.Always to show someone

- Press day, People from the press,Sell your self whats your USP, Runs through the brand.



Angela (Wholesale) :

- 100,000 Designers, what gives my collection a point of difference.

- Need to make people stop and think

- Don't want to look to similar.

- There are good people in the business

- Be smart be a bull dog

- Find your signature

- Matches - Normal Day wear brand 70% Good Sell through

- Getting the mis from big orders & independent

- Craig green

- Us as a designer, Designing for the outsider not for ourselves

- Price is key - In Middleish price point

- Professional

- Agent take 15%

- Exclusivity (Sarah goggles)

-Ask for help where you sell product differences

- Don't lie with delivery date



Although the event was mainly for emerging fashion designers the information was still very relevant to my practice and interest in branding.

SLBPR

From the speakers I really felt that Sharon's really helped in considering how to brand an item and the timescale in which it needs to be promoted. I took her business card and will look forward to contacting her agency, for a possible visit.