PPP: PERSONAL BRANDING RESEARCH

To start my research into looking at my design presence I decided to look at a range of visual identities, that had an aesthetic that was interesting my personal practice as a source of influence.


Logo's

Serif

Swtr

Mayuscula

In House Design

FFI

Sans Serif

Musezine

Studio Moross

In House Design

Jigsaw

I think a mix between a serif logo with san serif typography would work really well with my personal branding and the infusion of the music and fashion sector qualities.

Printed Collateral 

Page Three Hundred

Passport

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I really like passports Identity with the use of a consistent colour scheme that works really well together.

Claudia Argueta

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The bold bright colours in the branding really bring the branding to life, this is something I will consider in my photography.

The Studio

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Branch Creative

The use of other material such as acetate is something that sets the branding apart, I like the use of hanging posters.

MD

A : S

Aron Canning

I really like the idea of incorporate true grain, acetate or tracing paper as an inserts in my portfolio.

Letterheads / Invoices

Mail Shots

I think creating some postcards or a branded digital portfolio that defines my creative practice would be a quick and easy way to send out to clients and summarise my practice.

Stock

Deliverables

Considering my next step and what I plan to do after graduation I needed to think about the most appropriate items I need for my personal branding. As I am going travelling for few months I want to make a simple pack that is easy to carry and take globally. I decided to list a few potential items I could create for print and digital.

• 100 x Business Cards
• 1 -5 x Fold Out Poster Portfolio
• 1 - 5 x Digital Portfolio - CD Package links to my music interests
• 1- 3 x Note Books - Vinyl Sticker Logo
• 3 - 5 x Postcards- designs from portfolio or logo.
• 1 - 5 x Envelopes -  DL + A6 apply logo on corner our inside.
• 1 x Website - Mobile Safe - Social Media Links
• 1 x Invoice
• 1 x Letter Head

Overview

Looking at these visual identities has enabled me to see a range of outcomes I can propose for my promotional pack, I want to experiment with typography, photography and also stock to give a sense of my personality.

Through this research I have obtained a clearer understanding of the aesthetic that I want to produce the infuses both music and fashion traits.