Graphic design and their purpose
From our last studio session I decided to explore further and identify a range of examples from graphic design material that fulfils different, functions, concepts, tone of voice, design context and scale.
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| Ocularinvasion Source |
Function: Typography
Design Context: Logo / Poster
Tone of voice: Urban
Message/idea/concept:
Intended scale: Various
Nokia
Function: Campaign / advertising
Design Context: Poster
Tone of voice: Informative
Message/idea/concept: To show the power of the nokia phones music.
Intended scale: Various
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| Smithe Source |
Function: Illustration
Design Context: Poster
Tone of voice: Retro / Decoration
Message/idea/concept: To show the deconstruction of a robot in a innovative stylistic way.
Intended scale: Poster 80x50 cm
Malika Favre
Function: Publishing
Design Context: Book cover
Tone of voice: Seductive and informative
Message/idea/concept: To recreate sexual positions in a seamless opitcal illusion effect. Showing the different kama sutra poses.
Intended scale: A4 book
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| The museum of unnatural history Source |
Function: Advertising
Design Context: Poster
Tone of voice: Humorous and Light hearted
Message/idea/concept: Vintage style poster possibly due to the genre being history. There are images of made up skeletons and funny words such as 'weirdo' to give it anchorage on the concept of humour they are trying to portray.
Intended scale: A3 poster
Adam Pizurny
Function: Photography
Design Context: Gallery work
Tone of voice: Dark / serious
Message/idea/concept: The photographer called the project 'Projections' and the idea of his work is very clear through the use of stencil or patterns her has used and clever lighting to portray them onto his models faces. I think the projection designs all represent and emotion, feeling or thought and are open to interpretation
Intended scale: Possibly big gallery canvas's or A3 photo frames
Little friends
Function: Typography
Design Context: Poster
Tone of voice: Fun
Message/idea/concept: Lyrics / Quotes / Nostalgic
Intended scale: A3 poster
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| Andrew Vastagh http://www.changethethought.com/boss-construction/ |
Function: Advertising / Illustration
Design Context: Poster
Tone of voice: Music / Informative
Message/idea/concept: The artist Andrew Vastagh has encorporated different ways of designing a vinal cd to encorparte with the music genre and creates clarity to the audience if they didn't know the name of the band that were on there. The vintage style was dont through a technique of screen printing and looks effective.
Intended scale: A3 poster
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| Educate Elevate Source |
Function: Branding
Design Context: Logo / T-shirt
Tone of voice: Retro / 90s fashion
Message/idea/concept: Fresh urban 90's style clothing / Old school vibe
Intended scale: Various
Chicago History Museum
Function: Audience interaction / Marketing
Design Context: Flyer
Tone of voice: Political / Historical
Message/idea/concept: To show apprciation and remeberance to president Lincoln
Intended scale: A4 flyer
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