PPP: BRANDING PHOTOGRAPHY

PPP2: PUBLICATION

For my publication I wanted to create a picture book / portfolio style pack of my work for people to look through. I also wanted it a big scale so the image were really clear to see, so I decided to work within an A4 format.

Front and back cover ::

 

Introduction and contents :: 

Quote page ::

Editorial edge ::

For The Love Of Print ::

Ascender ::

Asos ::

Women In Colour ::

Final Design

PPP: WEBSITE

Due to time constraints I decided to use an alternative hosting website, called format to publish my work onto, There was 3 working pages for me to design and create which are  listed below.

Home: A Collection of my work in a gallery format., When the images are clicked onto the my work becomes more in depth with more pictures and added description.

About: Some background information about me as a designer and as a person.

Contact: A list of my alternative portfolios and immediate contact details.

Link to Live Website: http://jnaesaunders.4ormat.com

As side from creating this live online website, I also decided to mock up another website that was more in detail.

Home: A gallery of my work with pale pink shadowing over an image when clicked onto.

 
About: in-depth about me as a designer and my trademark poster.

CV: A in-depth run through of my CV and what I do

Contact: A list of my alternative portfolios and immediate contact details.

PPP 2: CREATIVE CV

For my creative CV I wanted to keep it again quite minimal to fir in the rest of my branding, due having all my work in a branded pack with a proposed publication of my work I didn't want the elements combined to be too over bearing.

I used the same grid as I did with my letterhead and applied information about my skills, interests and education so that people would get a wider sense of what I am about as a designer.

I developed the CV by experimenting with the placement of text until I found a consistent and clean design I could work with.

PPP 2: POSTER

Alongside my other printed material I wanted to create a quote poster to sum up who I am, that the agencies could relate to or keep as a gift.

I created this poster based on conversations I had with people on what they though about me and the comment that stood out to me the most was "your too eclectic to be defined." with this in mind I started to experiment with my branding style to create a final outcome.

i initially again experimented with my pattern to see the how it would look but felt the legibility and readability of the  quote was lost.

I then decided to simplify the design to make it more legible but I still felt the design looked bare.

I then reflected back to my logo design and decided to incorporate the same square structure around the quote to make the branding more cohesive.

I came up with this as my final design and was really pleased with the final outcome, although the pattern didn't work with it if it was going to be printed I will further experiment with putting my pattern onto other stocks to see how I can make the poster more interactive.

PPP 2: LETTER HEAD

For my letter head I wanted to keep aesthetic approach throughout my design so I simply added my logo, my address and a fake address to whomever I wanted to send it to. 

I created the documents in Indesign using a grid to ensure that it was consistent throughout the design. I also used both of the colour within my colour scheme to show variety. I made the conscious decision to leave my letter heads blank because I wanted to hand write on the to give my messages a more personal feel, I think that doing this is shows who ever I am sending a message to I have taken the time to write to them personally but still keeping in line with my branding aesthetic.

PPP 2: BUSINESS CARD

After choosing my colour pallet, pattern and logo, I decided to start incorporating these design features into my printed work.

I began by experimenting with my pattern around the business card trying different lengths and weights on both sides of the business cards. I worked within a grid in Indesign and mocked up nine business cards within the grid that I could print a multitude of times.

However when experimenting with this I felt that the cards looked really garish, so I decided to simplify my design a little more.

I incorporated my logo with a full bleeder pattern on the back of my design, but realised the practicality of the design was not very useful as there was nowhere for me to put my contact details.

I then simplified my design further by cutting out the pattern and using my primary colour as a basis to work from.

For the back of my designs I reflected back to my primary research and laid out my contact information appropriatley to what I had seen to get a more professional feel. I feel like this design is more clean. professional and I have everything I need on there information wise.