Monday, 12 November 2012

WHAT IS GRAPHIC DESIGN FOR? 2


Editorial & Publishing



Magazine editorial categories and genres
  • Fashion
  • Music
  • Lifestyle
  • Health & beauty
  • Current affairs
  • Photography
  • The arts
  • Technology
  • Hobbyist
  • Home
  • Food
There is a strong relationship between type & image when it comes to magazines.
The body copy usually consists of : content, type, image, context and format


Publishing categories and genres
  • Fiction
  • Non fiction
  • Travel
  • Manuel's
  • Biographies
  • Children's 
  • Education
  • Training
  • Reference
  • Languages
In publishing sometimes type opperates as image, and takes into consideration format, content, type , layout, effects and stock. There is a craft element to them.

General publications
  • Annual reports
  • Catalogues - commercial/event
  • Brochures
  • Instructional
  • Public sector
  • Self publication
  • Creative press
  • Fanzines
Retail & Promotion


Retail and promotion categories
  • Tags
  • Bags
  • Signage



There is a consideration of scale and putting a design onto different sets of media. Also the target market and the thought of purpose vs. design. As a designer there is an idea of thinking where you fit within the production cycle.

Product & Packaging


Product and packaging categories
  • Calendars
  • Birthday cards
  • Wrapping paper
  • Gift tags
  • Shopping bags
  • T-shirts
  • Stationary
  • Wallpaper
  • Packaging


A consideration of product ranges and methods of distribution and high end vs. budget.
Opulent packaging
Protection of packaging
Synthesis: product, type, colour, format
www.designbybuild.com


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