The effective delivery of a message, idea or concept through visual language
5 key areas of graphic design
although they are not definitive as graphic design cross overs into many other categories
- Information & way finding
- Publishing & editorial
- Branding & identity
- Product & packing
- Retail & promotion
Categories
- Genres
- Content
- Audiences
- Sectors
- Functions
- Format
Information & way finding
- Certain skills set
- Structured
- Research driven
- Data, facts, figures, statistics
- Grabbing peoples attention
- Complex information reduced
- Simple
- Effective delivery
- Maps
- Information
- Signage
- Floor plans
- logo is part of the brand
- Brand - Perceived corporate image as a whole.
- Identity - Visual aspects that form part of the brand.
- Logo - Identifies a business in its simplest form.
Source
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In this instance the color change makes sense. Since the base color (violet/purple) is used in all instances, the marks have the same basic structure and only the color of "Ex" changes. This clearly indicates a sub-set of the main corporation.
Source
Source
In this instance the color change makes sense. Since the base color (violet/purple) is used in all instances, the marks have the same basic structure and only the color of "Ex" changes. This clearly indicates a sub-set of the main corporation.
Source
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