Thursday 3 April 2014

PPP 2: PRIMARY BUSINESS CARD RESEARCH

When considering business cards I had started a collection of different types of business cards from the end of year shows at LCA and people from other creative fields.




I decided to analyse all these different cards to see how people presented themselves, the colour pallettes and printing process the used.






The majority of the cards that I had collected had really distinctive design features in regards to they way in which they displayed their information.  Instead of writing telephone numbers they would generically use +44 (0)  to break up the number which is something I will consider with my design. 

They also would use a minimal type and colour pallette so that the design wasn't overcrowded, which was another thing I will consider. In regards to print processes there was a lot of embossing, duplexing and spot varnish which creates a hand crafted element to the designs and makes it more interesting to touch and feel.

I think looking at the designs primarily gave me an insight into what I can achieve and the different outcomes I could produce.

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